MTN improves home broadband services and ends the Y’ello Care campaign in 2022.

 With the recent launch of Home Broadband services, MTN Nigeria is expanding broadband services to millions of homes across Nigeria.

According to the company, the products will help accelerate broadband penetration in line with the Federal Government’s plan to achieve over 70% broadband penetration by 2025.

According to MTN, the Home Broadband services will be available to millions of Nigerian households.

Nigeria, with a population of over 200 million people, currently has approximately 44.3 percent internet connectivity, while other African countries, such as South Africa, Egypt, and Kenya, have 68, 74, and 48 percent internet penetration, respectively.

Global technology statistics show a strong correlation between internet connectivity and long-term economic growth rates.

On average, the internet accounts for nearly 4% of GDP in the large economies that account for 70% of global GDP. UNICEF also estimates that connecting schools to the internet has the potential to boost GDP by up to 20% in countries with low broadband connectivity.

MTN currently connects over 70 million Nigerians, accounting for more than 7% of the 4G population and providing 89.8% coverage nationwide. With MTN’s Fibre-to-the-Home and latest Fixed Wireless Access Home Broadband services, millions of Nigerian households, with approximately 50% located in rural areas, will have access to reliable and ultra-fast broadband services, allowing them to enjoy unlimited data plans, connect multiple devices and share data across remote locations for online learning, working from home, streaming, gaming, and smart home solutions, among other things.

“At MTN, we believe that everyone deserves the benefits of a modern, connected life; thus, our investment in industry-leading connectivity operations,” said MTN Nigeria’s Chief Operating Officer.

MTN also officially concluded the weekend of the 2022 Y’ello Care campaign. The 21 Days of Y’ello Care programme is an annual employee volunteerism programme in which MTN employees volunteer their time and resources to empower local communities across Nigeria through capacity building and other forms of empowerment.

The theme of this year’s campaign was “Empowering Communities to Drive Economic Recovery.”

This theme is said to have inspired MTN employees to take on the challenge of upskilling local communities in order to boost economic activity. MTN employees, in collaboration with brand partners, organised a number of financial inclusion and empowerment programmes for women, youth, and children in various communities. Across Nigeria, employability training, graphics design masterclasses, and hackathons were organised, with several individuals and businesses receiving start-up capital, devices, and business equipment.

Mustapha Ibrahim, Director of Monitoring and Investigation at the Lagos State Agency for Mass Education, said of MTN’s efforts at the Surulere Vocational Centre, “I am impressed with MTN’s commitment to growth and development, and I am not surprised because the company is well-known for this.” We appreciate MTN’s support and look forward to continuing our collaboration.”

MTN Nigeria’s Chief Human Resources Officer, Esther Akinnukawe, said at the closing ceremony, “This year, our Y’ello Care initiative was focused on how we can give value to our communities, enabling them to be more productive participants in the economy.” It has been an honour to give where we live, and we are grateful to the communities and people who have welcomed us. Thank you for believing in us, collaborating with us, and putting your trust in us to connect you to what matters most.”

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